In 2013 I founded, a platform that connects highly skilled women with organisations that promote flexibility and diversity. With, I was looking for a solution for organisations which struggle to find enough suitable female candidates in order to reach their diversity targets. Skilled women join the community and can be contacted directly by organisations looking to develop a talent supply pipeline of women.

In 2017 I sold the business to Crowd & Co, an innovative community platform that seeks to connect different types of workers to large employers. I remain involved in the business and as passionate as ever about gender equity.