Content rules

The secret to good content

Content marketing is the new marketing tool for companies and associations with resources being ploughed into creating new content every day. Chief executives are blogging, marketing teams are sourcing articles and journalists are re-badging themselves as content creators. However content creation—particularly efficient and effective content—is a new skill for many.
The Business Mills wants to share 20 years of publishing knowledge with you—and this isn't just knowledge about how to produce content, but also how to build the right infrastructure, how to create systems and procedures around your content so that content moves from being a liability—where you spend resources every week to produce a new piece of content—to being an asset for your company.
Each week The Business Mills will publish a Content Rule—a succinct model which empowers you to create and curate valuable content that meets your business needs.